Island Cove bucks doom and gloom scenarios
Friday, 20 February 2009 00:58
THE current economic global slowdown has created a pessimistic mood among many business people. But Island Cove Resort and Leisure Park is in a different frame of mind.
In a statement provided by the management to the BusinessMirror, Island Cove said it remains optimistic there will still be a considerable demand for leisure-and-wellness services.
“The need to relax and get away from it all never ceases, especially now that our guests may be working extra hard to stave off the effects of the economic crisis. In that respect, since we offer limitless possibilities of fun and adventure for both corporate and family needs, we are confident that we will get a lion’s share of the local market—and satisfy the lion’s share of our guests’ recreational needs,” the management said.
In this aggressive campaign geared toward a bigger market share, the management said Island Cove is positioning itself to be the premier business and leisure destination in the South, which will not only target families but the corporate market as well.
To complement its big marketing push, Island Cove will be launching more sports and recreational facilities in line with the Department of Tourism’s (DOT) thrust of making the Philippines a premier adventure spot. For example, Island Cove will be expanding its Adventure Zone by adding a rope course and biking trail where guests will be able to test their endurance.
Island Cove will also expand and improve its other sports and recreation facilities by building badminton courts, upgrading the basketball court to make it more attractive to the current crop of players. For computer-gaming buffs, a video arcade where gamers can relax and enjoy the latest video games will be added.
The Island Cove management said the gym will be expanded in terms of size and equipment to accommodate all the health buffs visiting the resort. As for the Oceania Water Park, the management said additional fountains will be built and improvements of the giant slides willbe pursued. “The façade of the outlet will, likewise, have a face-lift. A new kiosk with better food offerings is also in the works.”
As part of expanding of the client base, the management said Island Cove will be launching a sports membership club similar to those in country clubs where members can use various sports and recreational facilities. Members may also join major Island Cove sporting events and enjoy special privileges.
For tourists local and foreign alike, the management has just finished renovations for the Sangley Point restaurant, hotel rooms and function rooms. It also launched the Tejeros Grand Ballroom and some meeting rooms that are open for big and small functions.
As it turns 11 on February 20 this year, innovating indeed seems part of the Island Cove’s management philosophy. In the resort-and-leisure business, the management said it is important for the resort to keep on introducing facilities and services. “To that extent, we have made it a policy to continuously expand and improve our facilities in order to keep our clients satisfied,” said the management.
Located in Binakayan, Kawit in Cavite, Island Cove is a 36-hectare resort and an ISO 9001:2000-certified. It is also an “AAA” accredited resort by the DOT.
Aside from offering a complete package for families and corporate people, Island Cove supports environmentalism. One manifestation is the use of the electric jeepney, known here as the electric tram.
In a separate interview, Gilbert Remulla, managing director of Island Cove, said it would be easier for the management to buy a multicab vehicle as shuttle service. “For the price of one electric jeepney, we could have bought three multicabs for the same amount. But ,of course, that’s equivalent to three engines burning fuel,” said Remulla.
Remulla said the second initiative constitutes the new waste-management campaign, where waste generated on the resort is reused and, to the extent that it can no longer be reused, recycled.
“As a result of the recently implemented policy, we reduce the trash to be thrown away to the already saturated landfills in unwelcoming communities. At the same time, we seek to promote producer and consumer responsibility to prevent waste and take full advantage of our country’s composting and recycling programs,” said Remulla.
Island Cove generates some 1,000 kg of waste. Prior to the implementation of its zero-waste management policy, 100 percent of the resort’s trash were collected and transferred to landfills. Now, 90 percent of its waste are composted and turned into fertilizer, while the remaining 10 percent is recycled.
In a statement provided by the management to the BusinessMirror, Island Cove said it remains optimistic there will still be a considerable demand for leisure-and-wellness services.
“The need to relax and get away from it all never ceases, especially now that our guests may be working extra hard to stave off the effects of the economic crisis. In that respect, since we offer limitless possibilities of fun and adventure for both corporate and family needs, we are confident that we will get a lion’s share of the local market—and satisfy the lion’s share of our guests’ recreational needs,” the management said.
In this aggressive campaign geared toward a bigger market share, the management said Island Cove is positioning itself to be the premier business and leisure destination in the South, which will not only target families but the corporate market as well.
To complement its big marketing push, Island Cove will be launching more sports and recreational facilities in line with the Department of Tourism’s (DOT) thrust of making the Philippines a premier adventure spot. For example, Island Cove will be expanding its Adventure Zone by adding a rope course and biking trail where guests will be able to test their endurance.
Island Cove will also expand and improve its other sports and recreation facilities by building badminton courts, upgrading the basketball court to make it more attractive to the current crop of players. For computer-gaming buffs, a video arcade where gamers can relax and enjoy the latest video games will be added.
The Island Cove management said the gym will be expanded in terms of size and equipment to accommodate all the health buffs visiting the resort. As for the Oceania Water Park, the management said additional fountains will be built and improvements of the giant slides willbe pursued. “The façade of the outlet will, likewise, have a face-lift. A new kiosk with better food offerings is also in the works.”
As part of expanding of the client base, the management said Island Cove will be launching a sports membership club similar to those in country clubs where members can use various sports and recreational facilities. Members may also join major Island Cove sporting events and enjoy special privileges.
For tourists local and foreign alike, the management has just finished renovations for the Sangley Point restaurant, hotel rooms and function rooms. It also launched the Tejeros Grand Ballroom and some meeting rooms that are open for big and small functions.
As it turns 11 on February 20 this year, innovating indeed seems part of the Island Cove’s management philosophy. In the resort-and-leisure business, the management said it is important for the resort to keep on introducing facilities and services. “To that extent, we have made it a policy to continuously expand and improve our facilities in order to keep our clients satisfied,” said the management.
Located in Binakayan, Kawit in Cavite, Island Cove is a 36-hectare resort and an ISO 9001:2000-certified. It is also an “AAA” accredited resort by the DOT.
Aside from offering a complete package for families and corporate people, Island Cove supports environmentalism. One manifestation is the use of the electric jeepney, known here as the electric tram.
In a separate interview, Gilbert Remulla, managing director of Island Cove, said it would be easier for the management to buy a multicab vehicle as shuttle service. “For the price of one electric jeepney, we could have bought three multicabs for the same amount. But ,of course, that’s equivalent to three engines burning fuel,” said Remulla.
Remulla said the second initiative constitutes the new waste-management campaign, where waste generated on the resort is reused and, to the extent that it can no longer be reused, recycled.
“As a result of the recently implemented policy, we reduce the trash to be thrown away to the already saturated landfills in unwelcoming communities. At the same time, we seek to promote producer and consumer responsibility to prevent waste and take full advantage of our country’s composting and recycling programs,” said Remulla.
Island Cove generates some 1,000 kg of waste. Prior to the implementation of its zero-waste management policy, 100 percent of the resort’s trash were collected and transferred to landfills. Now, 90 percent of its waste are composted and turned into fertilizer, while the remaining 10 percent is recycled.
